INTRODUCING
‘Vine To Wine’ is here to turn your business stress into a structured strategy that lets you focus on the thing you love - crafting exceptional wine.
No more guesswork, no more exhausting, daily decision-making and uncertainty – it’s time to build a business you LOVE to run.
Is this you?
Some days, the “why” behind your business feels like it’s slipping away. It started off as a romantic dream of owning a vineyard but has morphed into a money-sucking nightmare!
You’re drowning in advice, strategies, and “must-dos” from every direction, and none of it is sticking. It’s overwhelming, and you’re just looking for a clear path, something that makes sense for you and lets you move forward with confidence.
You’re grinding away at your business, but it feels like you’re wading through mud. You knew this was a long-term project but the growth feels agonisingly slow. You’re ready to finally see some momentum and get results that actually reflect the work you’re putting in.
If you're nodding along, then you're in the right place!
Why ‘Vine To Wine’ is Your Key to Winery Success
Imagine finally having a business and marketing strategy that works - one that attracts the right customers, ramps up your income, and finally feels like your business is heading in the right direction.
A strategy that fits your life, so you’re not constantly fighting to keep up.
That's what Vine-To-Wine is all about - a fun, hands-on, get-stuck-in 6-month journey that turns business and marketing madness into a simple, personalised roadmap.
I'll walk you through, step by step, creating a strategy you can tweak and use for the life of your business as it grows and evolves.
If you’re a new wine business owner who’s ready to grow your brand but feels overwhelmed by all the decisions you need to make and find yourself struggling to balance all the moving parts of your business
or
You’re an established wine producer looking for more structure and clarity in your marketing, and you find yourself saying “I know my wine is great, but I can’t seem to reach the right customers or get consistent sales” - this is for you
"We can’t recommend Michelle enough. She really understands where we’re at as a new business and took the time to involve us in the decision-making and planning.
Working with her felt more like a partnership than just consultancy. Her calm, supportive approach made a potentially stressful process feel easy.
Michelle helped us focus on what we needed to do, gave us the confidence to succeed, and inspired us to push forward.
With the clear action plan she provided, we now know how to build and grow our business with confidence."
- Sarah Grimes, Tanhurst Estate
But... maybe you're still not sure -
Despite all the hard work you've put in, you're still facing financial pressures that feel like an uphill battle.
With rising production costs - thanks to inflation, higher alcohol duties, and unpredictable harvests - your profit margins are getting squeezed.
You’re trying to grow your business through multiple sales channels, but it feels like you’re stretched too thin. Whether it's balancing direct-to-consumer sales at your cellar door, managing relationships with independent off-trades, or keeping up with the complexities of working with on-trades, you can’t seem to manage it all.
On top of that, you feel like you’re missing out on additional income opportunities from wine tourism - tours, tastings, events, and maybe even accommodation – there are so many options that could give your business a huge boost, but you’re unsure where to start.
And all this?
Has probably got you feeling overwhelmed, uncertain about the future, and unsure of how to break through the barriers that seem to be holding your business back. And not achieving the steady growth you’ve worked so hard for.
Or even worse? You might be losing faith that your business will ever reach the level of success you’ve dreamed of.
BUT IT DOES’T NEED TO BE THIS WAY!
What if there was a way to break free from the constant overwhelm, unpredictable cash flow, and the frustration of standing out in a crowded market - PLUS finally see your wine business grow, attract loyal customers, and run smoothly without the chaos?
This isn’t just another generic business solution. It’s a step-by-step, proven framework designed specifically for wine producers who are ready to take control and see real growth.
G.R.A.P.E.S. is a personalised roadmap that will help you eliminate the barriers you’re facing, so you can finally focus on what matters most - crafting exceptional wines and building a thriving, profitable business.
Here's how G.R.A.P.E.S works:
The G.R.A.P.E.S. framework doesn’t just focus on traditional business aspects - it will also help you explore and optimise various wine-specific sales channels, whether that’s fine-tuning your cellar door strategy, building relationships with independent retailers, expanding into exports, or tapping into new revenue streams like wine tourism. You’ll develop actionable strategies for each aspect of your business, ensuring you’re fully positioned to thrive, no matter where your sales are coming from.
The Transformation You Deserve
Michelle’s guidance has been absolutely invaluable in setting our business on the right path.
As a team with little experience in retail, we felt overwhelmed at first, but Michelle’s understanding approach made us feel at ease.
Her guidance has given us a clear, actionable plan and the confidence we needed to move forward. The personalised meetings, quick feedback, and realistic action plans made it all feel achievable.
We now have a roadmap to success, and we know exactly what steps to take next. Thanks to Michelle, we’re ready to tackle the challenges ahead."
- Colin Grimes, Tanhurst Estate
If this sounds like just what your business needs...
YOU'RE INVITED TO
Say goodbye to the overwhelm of managing every aspect of your wine business alone and say hello to a clear, growth-focused strategy with my 'Vine To Wine' Business & Marketing Strategy 6-month consultation programme.
This isn’t about throwing generic advice at you or burying you in theory you’ll never use. This is a 6-month hands-on journey designed to cut through the chaos and show you what actually works - for you.
HERE'S HOW IT WORKS:
Initial Call:
Book an initial call so we can talk through your situation and how you would like me to help. Although I use my G.R.A.P.E.S. framework to guide the process, each consultation is completely bespoke to each client depending on your stage of business and what you need most help with.
After we’ve analysed your situation in detail, we’ll talk through how I see things working and if you’re happy to go ahead, we’ll go from there. No pushy sales tactics – if it’s right for you, you’ll want to go ahead, if not, we’ll have just got to know each other a bit better and maybe there’s scope to work together in the future. No harm done.
ONCE YOU'VE SIGNED UP:
No messing about, we’ll start the process with a full day together, inspecting each area of your business to see where improvements can be made. You’ll leave with a full set of action points to start implementing straight away.
Monthly Implementation & Accountability Meetings:
Based on my signature G.R.A.P.E.S. framework, we’ll work on one area of your business at a time, catching up once a month to see how you’re getting on with the tasks we set for the month, evaluate the results, and set new goals for the following month. Of course, there will be some overlap - no area of your business operates in isolation - but we’ll make sure we cover all aspects thoroughly by using the framework.
Weekly Accountability Check-ins:
I’ll check in with you once a week via WhatsApp to see how you’re doing and to answer any immediate questions.
WhatsApp Direct Access:
You’ll have direct access to me throughout the process. I’ll be available on WhatsApp between 10am and 5pm each weekday and will get back to you within 2 hours. If it requires it, I’ll happily set up a call to discuss the problem in greater detail. I’m here to help.
Weekly Reviews and Critiques:
Want to run something past me? Strategy, design, copy or content ideas, send it over via email and I’ll review it for you, recording you a video reply that you can keep on file for future reference.
Tools to Hit your Goals & Track Your Success:
I’ll create a Google Drive folder where I’ll upload any tools or information you’ll need to help hit your goals – recordings of our calls, templates, spreadsheets, frameworks, product recommendations, industry reports, market and competitor research - you won’t need to create anything from scratch.
A full, written Business & Marketing Strategy for the current year and beyond:
At the end of our work together, you’ll receive a detailed Business & Marketing Strategy report that includes a tailored plan for growing your business through multiple channels. I’ll collate everything we’ve done together, all the decisions we’ve made, all the strategies we’ve discussed, and the tools we’ve used into a clear roadmap for not only increasing sales, but for building a resilient, multi-stream business that stands out in the competitive wine industry.
GET ALL OF THIS TODAY FOR ONLY £1,500 per month
It’s like having a CMO, COO and CFO all rolled into one working on your business for 6 months for a fraction of the investment!
Here’s what people have to say about working with Michelle Knight, English Wine Pro:
VIDEO TESTIMONIAL:
I guided Ana Sugrue of Sugrue South Downs through my intensive 1:1 25-module 'Marketing Excellence' programme. She was a model client - applying everything we went through immediately to her business!
So why is Michelle Knight the right person to help us with our business and marketing strategy?
Hi, I’m Michelle Knight, a certified business strategist and marketing specialist with 18 years’ experience of running businesses and helping others with their growth strategies.
With a passion for business systems, processes and automation, I help ambitious but overwhelmed business owners get their time and freedom back - something I achieved in my own business - allowing me to go back to full-time education in 2018 to gain a BSc in Viticulture and Oenology from Plumpton College.
During this time, I took a completely passive income from my dental business for FIVE years and started a new business in the wine industry – English Wine Pro Ltd - working with UK wine producers and other wine businesses to develop or update their business and marketing strategies.
That experience taught me the power of a solid strategy, one that doesn’t just support your business but gives you freedom.
When we work together, expect a hands-on, real, down-to-earth approach that’s all about your goals. If you’re ready to cut through the nonsense, attract loyal customers, and have fun while you do it, you’re in the right place. Let’s make business enjoyable again, shall we?
I’d be thrilled to help.
"I have degrees in both business and viticulture & oenology.
I have worked in the wineries of Ridgeview and High Weald, helped Tanhurst Estate to build their Business & Marketing Strategy from scratch, worked with Ana Sugrue of Sugrue South Downs on their marketing strategy, and I consult weekly with vineyard managers in my current role as Partnership Manager for Cordon Technologies, a tech start-up, specialising in inventing eco-friendly vineyard equipment.
I understand how the industry works from all aspects and am well-versed in the unique pressures that wine estate owners face."
- Michelle Knight, English Wine Pro Ltd
Is 'Vine to Wine' suitable for your business?
This programme is perfect for UK wine producers who:
Are committed to growing their wine business but feel overwhelmed by the daily grind of decision-making and managing operations.
Want a clear and actionable business and marketing strategy to increase sales, reach new customers, and build a more sustainable business.
Are passionate about creating exceptional wine and want to focus more on production, without the constant stress of managing marketing, finances, and systems.
Are ready to invest time and energy into creating lasting growth, but need guidance, accountability, and a step-by-step approach to get there.
Are ready to grow their business across multiple channels: whether you’re selling directly from the cellar door, expanding into the on-trade or independent off-trade, negotiating with large retailers, or exploring export markets.
Are looking to diversify your income with wine tourism - through vineyard tours, tastings, events, or setting up a café, accommodation, or even gift vouchers - this programme will help you develop strategies that work across all revenue streams.
This programme is for wine producers who are ready to stop spinning their wheels and start seeing real results - whether you’re a new business owner or looking to break through the plateau of an established brand.
FREQUENTLY ASKED QUESTIONS
How do I know 'Vine To Wine' will work for my business? What if I don’t see results?
I know that investing in something like this can feel risky, but here’s how we approach it: We set clear, measurable goals at the start of the programme - whether it's increasing sales, improving customer engagement, or boosting brand awareness. You’ll see progress along the way, with quick wins like refining your marketing message or increasing lead generation that will show you this strategy is working.
This sounds amazing, but how much time will I have to commit to it?”
I get it - running a wine business is a full-time job, and adding another layer of planning and strategy might feel like too much. But here’s the thing: this programme is designed to fit seamlessly into your busy life. We break it down into bite-sized steps that you can implement at your own pace.
The programme runs for 6 months, we have monthly meetings, and weekly catch-ups on WhatsApp. You will need to implement the actions we set each month, but we will set these according to the amount of time you have and are comfortable with. These can also be adjusted if it is too much or too little to achieve in one month.
And the best part? Once the systems are in place, it actually saves you time in the long run by eliminating the chaos and making everything more efficient. Plus, with automation and clear structures, you’ll find that your time becomes more valuable, not more stretched. You’ll be working smarter, not harder.
I need results now, not in 6 months. Is 'Vine To Wine' suitable for my business?
I completely get it - you want results now. That’s why we’ll focus on delivering quick wins right from the start. Within the first few weeks, you’ll see improvements in how your business is organised, how you approach marketing, and even how you manage cash flow. These are tangible changes that you’ll start to feel right away.While long-term growth takes time, you’ll see real progress along the way, and by the end of the programme, you’ll have a strategy that leads to sustained success, not just a quick burst.
I’d prefer in-person meetings to calls. Is that possible?
Absolutely, my consultation packages are completely tailored to your needs. I, myself prefer in-person meetings, but the beauty of remote consultations is the flexibility they offer and sometimes it is more efficient to meet online. If you prefer face-to-face meetings, I offer hybrid options where we can meet in-person whenever is required. My aim is to offer a seamless, effective consultation experience that respects your time while providing maximum value, whatever that looks like for you.
When is the start date for 'Vine To Wine'? Can we work around my commitments?
This is a bespoke 1:1 service so we can start as soon as you're ready. (I am advertising this now because I have availability). If you decide to go ahead after our initial call, we'll agree dates for our meetings to suit both parties. We can work around any holidays or other events.
What is the total investment and what is included in the programme?
The 6-month programme costs £9,000, payable in 6 monthly instalments of £1,500. This includes an in-person strategy day at the beginning of the programme, monthly implementation and accountability meetings, weekly check-ins via WhatsApp, weekly reviews and critiques of any work via email, and daily direct access to me via WhatsApp messages. Tools and information to help hit your goals - templates, spreadsheets, frameworks, product recommendations, industry reports, market and competitor research, recordings of our calls - will be kept for you in a private Google folder. At the end of the 'Vine To Wine' programme, you will receive a full, written Business and Marketing Strategy for your business going forward.
How can I be sure it's worth the investment? Are there any guarantees?
Although it may seem like a big investment at first glance, what you’re getting here is a tailored strategy that’s designed specifically for you.
It’s not about throwing a ton of information at you, it’s about working with you to create a clear, actionable plan that will move the needle for your business. You’re not just getting theory - you’re getting a practical, hands-on approach that will lead to real results.
Unfortunately, I can't guarantee you runaway success, but having a well-thought out plan is always going to be more successful than winging it.
I'm not into scaremongering tactics, but the truth is that this investment in your business is a fraction of what you could lose by continuing with a scattered approach.
It’s why I also offer a monthly payment plan – I want this to work for you so please get in touch to discuss options.
What if my circumstances change and I need to pull out of the programme?
I do not wish to bankrupt you. I require that you commit to a minimum of 3 months, so please ensure you have funds for that, at which point you can give one month's notice to be released from the contract.
However, I hope by then we will have developed a strong and trusting relationship, so if it's only a temporary situation, we can pause proceedings until you're ready to start work again. I am here to help, not hinder.
If you have any other questions about the process, please book a call on the button below or drop me a WhatsApp message to 07834195854.
One last crucial message for you today as we wrap up:
If you're still here, reading this, it means you're ready for a change.
You've seen what Vine-To-Wine: Business & Marketing Strategy can do, and deep down, you know it’s exactly what your business needs. But maybe there’s something holding you back.
I get it - investing in something like this can feel like a big step, and you might be thinking, “Is this really the right time? Will it work for me?”
But here's the thing: This isn’t just about a 6-month consultation; it’s about turning your wine business into the thriving, sustainable operation you’ve always dreamed of.
Imagine waking up every day with a clear strategy, fewer worries about cash flow, and the excitement of seeing your business grow in ways you never thought possible. No more second-guessing or feeling like you’re stuck.
So, here’s my invitation: Don’t let any more time go by feeling overwhelmed or uncertain about where your business is headed.
You're not just buying a business strategy; you’re gaining the confidence, clarity, and tools to truly make an impact and enjoy the process of growing your business.
Imagine walking away from our work together with a comprehensive strategy that not only boosts sales in your primary sales channels but also opens up new income streams you never considered.
Ready to build a wine business that thrives across multiple sales channels and revenue streams? Whether you’re looking to boost your cellar door sales, find new sales channels, or turn your vineyard into a profitable wine tourism destination, this programme has you covered.
And I’m here, ready to welcome you and see you thrive - whether it’s attracting more customers, increasing sales, or just feeling in control of your business for the first time.
Take the first step - Click the button below to book a call now – let’s make your vision a reality.
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