Design your next 30-day marketing campaign in one focused half-day strategy session at your wine estate, so you can finally cross it off your mental to-do list.
When wine estates have something important to promote — vineyard tours, tastings, seasonal events or a new wine release — marketing often ends up happening in spare moments between everything else.
A post here.
An email there.
An idea that never quite gets planned properly.
Not because it isn’t important, but because vineyard work, winery operations and hospitality naturally take priority.
The Wine Estate Campaign Launch Lab creates the space to step away from the day-to-day and plan the campaign properly.
In one focused half-day session at your estate, we design a clear 30-day marketing campaign around something you want to promote, so you know exactly what needs to happen, rather than trying to piece it together in spare moments.
A focused space to get it done
As vineyards move into spring, the pace of work quickly accelerates.
Budburst approaches.
The winery becomes busy again.
Visitor activity starts to ramp up.
Many wine estates know they should plan a proper promotional push for tours, tastings, events or wine releases but finding the time to sit down and structure a campaign often falls to the bottom of the list.
Weeks pass, and promotion becomes reactive rather than planned.
This session creates the space to step back from the day-to-day and focus on one important promotional moment.
By the end of the session the campaign is mapped out and the next steps are clear, so you can stop worrying about it and get back to running the estate.
Examples of campaigns we could design together
Every wine estate has moments throughout the year that deserve a focused promotional push.
During the session we might design a campaign around something like:
Instead of promoting these moments reactively, we design a clear campaign structure so your marketing works together to drive bookings, visits or wine sales.
What we’ll do during the session
Over a focused half-day working together, at your estate if you're within 1 hour of Sussex, or online, if you prefer, we will:
Clarify the campaign objective
Define exactly what you want to achieve and what success looks like.Refine the offer and experience
Ensure what you are promoting is clear, compelling and well positioned.Identify the audience and key message
So the campaign speaks directly to the people most likely to book or buy.Design the campaign structure
Map a practical 30-day promotional timeline across email, social media and local partnerships.Develop messaging and content angles
Create the story, themes and ideas that will drive the campaign.Define a clear launch plan
So you know exactly what needs to happen first — and what follows next.
By the end of the session you’ll have:
A clearly defined campaign objective
A refined campaign message and hook
A structured 30-day promotional timeline
Messaging and content themes
Email and promotional ideas
A simple launch checklist
Everything you need to run a focused, well-structured campaign.
A small improvement can make a big difference
Because this session focuses on campaigns that drive real bookings or sales, even modest results can quickly repay the investment.
For example:
One additional ticket per tour
Two extra cases of wine sold
Five to ten additional event tickets
One or two new wine club members
For many estates, gains like these can easily cover the cost of the session.
Is the Campaign Launch Lab right for you?
This session works particularly well for wine estates who:
have something specific to promote in the coming months
want to attract more visitors or drive direct wine sales
feel their current marketing is a little reactive or ad-hoc
would value stepping away from the day-to-day to plan the campaign properly
If that sounds familiar, the Campaign Launch Lab gives you the space to design the campaign in a focused half-day, rather than trying to piece it together in spare moments.
How it works
Investment
£695 (or 2 instalments of £347.50)
Travel within one hour of Sussex included.
Because these sessions are delivered in person at the estate, availability is naturally limited each month.
Michelle is an incredible mentor.
As a solo owner/operator of a boutique winery, I knew I really needed someone to bounce ideas off of, receive feedback, and provide accountability for me to make progress with my sales and marketing strategy and implementation.
What I was surprised by was how much guidance Michelle was able to provide to help me structure my creative process into something replicable and repeatable.
Michelle’s mentorship has been invaluable, can’t recommend her highly enough! "
Dr Jody Wright, Rigour & Whimsy
Frequently Asked Questions
How soon should I book a Campaign Launch Lab?
Most estates book this session when they have something specific to promote within the next 1–3 months, such as vineyard tours, seasonal events or a new wine release.
Do I need to prepare anything beforehand?
You’ll receive a short questionnaire before the session so I can understand what you’re planning to promote and how your current marketing works.
Do we need to have everything figured out already?
Not at all. Many estates come to the session with an idea or opportunity they’d like to promote but haven’t yet worked out how to structure the campaign.
Will this work for smaller vineyards as well as larger estates?
Yes. Smaller estates often benefit most from a focused campaign because it helps concentrate their marketing efforts rather than spreading them too thinly.
What happens after the session?
I’ll happily review and give feedback on five elements of your marketing campaign e.g. sales pages, 2x emails, 2x Instagram posts. If helpful, a follow-up session can also be arranged to review progress and refine campaign materials.
Ready to plan your next marketing campaign?
If you have something important to promote in the coming months — whether tours, tastings, events or a new wine release — the Campaign Launch Lab gives you the space to design the campaign properly.
A half-day of focused thinking now can save weeks of uncertainty and last-minute promotion later.
