Big plans for your wine estate?
Let’s map your next move
A practical strategy toolkit for growth-minded wine producers who want to plan smarter, move faster, and make confident business decisions.
Just £27 | Instant Access | Built for Ambitious Producers
You’ve got great wine and big plans. Now let’s build the business to match FAST.
Running a wine estate means wearing 18 hats before lunch.
One minute you’re in the vines… the next, you’re juggling bookings, margins, tastings, tours, labels, suppliers and a hundred tiny decisions.
You know you could do a dozen things to grow the business - but where should you start?
That’s exactly what this toolkit helps you answer.
In under an hour, you’ll go from overloaded to strategic, with a clear focus and the tools to move forward confidently.
Clear, strategic decision-making
The Wine Estate Strategy Toolkit is here to help you zoom out, evaluate your opportunities, and turn your ideas into a focused, achievable plan - without overcomplicating the process.
Whether you're planning for the next season, developing new experiences, or refining how you sell, this toolkit helps you align your goals, spot what’s worth doing next, and move with intention.
What's Inside?
You’ll get immediate access to 5 practical, plug-and-play tools. Each is designed for fast wins, sharp decisions, and smart planning - without needing a marketing degree or a full day off.
1. The Wine Estate Decision Map
Cut through the noise and pinpoint exactly where to focus your energy right now.
You’ll walk away knowing:
* Where your biggest revenue opportunities lie
* Which areas to press pause on
* What your next strategic priority should be
2. The 5 Modes of Wine Business Growth
This guide accompanies the Wine Estate Decision Map - your tool for stepping out of overwhelm and into smart, intentional decisions.
Wherever you are in your wine business journey, there’s a clear next step and this guide will help you see it.
Each mode includes a snapshot of what’s happening, what to focus on, and how to move forward with confidence.
3. Quick Wins Strategy Sheet
Spot easy wins hiding in plain sight and take fast, strategic action.
Use it to:
* Identify your fastest, lowest-effort revenue opportunities
* Find and fix bottlenecks in minutes
* Uncover hidden leverage points in your existing business
Print it. Scribble on it. Implement it immediately.
4. The Clarity Guide
A short, focused workbook to help you reduce distractions, realign your goals, and get back to business with purpose.
This practical workbook helps you:
* Refocus your energy where it counts
* Clear the fog and reduce noise
* Reconnect with the reason you started in the first place
Perfect for resetting mid-season or setting goals for the next.
5. Profit Snapshot: 5 Key Metrics Every Wine Estate Should Know
Understand where your real revenue comes from and where the smart opportunities lie.
This friendly guide helps you get clear on:
* What each visitor is really worth
* Where your profit is hiding
* How to spot trends before they affect your bottom line
Use it to plan smarter, price better, and prioritise with confidence.
The full toolkit is just £27.
You’ll think clearer
You’ll act faster
You’ll get instant access
No overwhelm. Just the tools you need to move forward - today.
Hi, I’m Michelle Knight - a certified business and marketing strategist, and qualified winemaker.
After years of helping businesses grow (and running one of my own), I trained in viticulture and oenology and began working with wine producers to optimise their business and marketing strategies.
I created this toolkit to give wine estates a smarter way to plan - not just based on 'what everyone else is doing,' but what actually fits your goals, capacity, and estate.
I believe business shouldn’t feel overwhelming or boring - and with the right tools, it doesn’t have to.
Risk-free. Low effort. High reward.
The toolkit is ready and waiting.
The cost is low. The clarity is high.
If you want to step into your next season strategically - this is where it starts.
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